What does yellow taste like? According to the mass populace of New Zealand, it tastes like pineapple custard! Check out these yellow chocolate bars.
This deliciously packaged bar started as a marketing compitiion by Yellow pages, and turned into an award winner at the Cannes International Advertising Festival. 28 year old surfer Josh Winger ended up being chosen to design, market and distribute a chocolate bar that tastes like the color yellow. He took to the street to figure out what people thought yellow tasted like. The options were: pineapple custard, banana french toast, kowhai honey and lemon tart.
Personally, I think I would have gone with lemon tart. Could you imagine if banana french toast would have won?