Brand Spirit

Would you recognize an object you see everyday if it was stripped of all it’s color and branding? That’s the question brand strategist Andrew Miller set out to find when he started Brand Spirit.

“Every day for 100 days, I will paint one branded object white, removing all visual branding, reducing the object to its purest form. Each object may be purchased for less than $10, something I own, something another person gives me, or something I find.” – Andrew Miller

1. Heinz

2. Maxell

3. Duracell

4. Red Stripe

5. Trojan

6. Livestrong


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